CASE STUDY
BETHLEHEM
Children's Academy
Preschool and Kindergarten | Mansfield, Texas
Their goal was simple. Grow enrollment.
Their website was the problem.
Bethlehem Children's Academy is a preschool and kindergarten in Mansfield, Texas that has been serving families since 2009. When they came to us, their website had not been meaningfully updated in over a decade. It was cluttered, hard to navigate, and did not reflect the quality of what they offer inside those walls.
For a school, the website is often the first impression a parent gets. If it looks outdated, they wonder if the school is too. We rebuilt the site from the ground up on a modern platform with a clean design, updated information, fresh photography, and a user experience that makes enrollment feel easy rather than overwhelming.
The new site is not just better looking. It is working for them.
SERVICES PROVIDED
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Full Website Rebuild
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Platform Migration
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Copywriting
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Photo Integration
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Mobile Optimization
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Enrollment Flow Design
INDUSTRY
Early Childhood Education
LOCATION
Mansfield, Texas
THE TRANSFORMATION
Before and after: the difference speaks for itself.
THE OLD SITE
What was holding them back:
Outdated platform with no mobile support
Cluttered layout with competing colors
Confusing navigation and information structure
Enrollment process buried and unclear
No clear visual hierarchy or brand cohesion
BEFORE
01
DESIGN AND PLATFORM
AFTER
THE NEW SITE
A site that finally feels like the school it represents.
Modern platform, fully mobile responsive
Clean, on-brand design using school colors
Simple navigation parents can actually use
Clear enrollment path front and center
Fresh copy and photography throughout
02
COPYWRITING AND USER EXPERIENCE
THE WORDS AND THE FLOW
Parents should feel welcomed, not confused.
We rewrote the copy across the entire site to speak directly to the parents making enrollment decisions. Warm, clear, and confident. The language reflects what makes Bethlehem Children's Academy different: the faith-based environment, the experienced educators, and the community they have built since 2009.
The information architecture was rebuilt from scratch so every click moves a prospective family closer to enrolling rather than further into a maze of pages.
AS THE PEOPLE IN THE BUILDING
A Website That Works as Hard
PLATFORM MIGRATION
Moved from an outdated, unsupported platform to a modern system that is easy for the school to update and manage going forward.
MOBILE FIRST
The new site is fully responsive across all devices because most parents are finding schools on their phones, not their desktops.
ENROLLMENT FOCUSED
Every page is designed to move a family toward enrollment. The call to action is clear, consistent, and impossible to miss.
WHAT WE DELIVERED
01
FULL SITE REBUILD
Every page rebuilt from scratch on a modern platform designed to grow with the school.
02
BRAND-ALIGNED DESIGN
Clean, cohesive visual design using the school's purple and gold identity in a way that feels professional and welcoming.
03
COPYWRITING
New copy written across every page in a voice that speaks to parents and reflects the heart behind the school.
04
MOBILE OPTIMIZATION
Fully responsive design that works on every device so no prospective family bounces because the site would not load properly.