CASE STUDY
MOSQUITO
Shield
Nationwide Franchise | DFW, Texas & Atlanta, Georgia
A nationwide franchise with no social identity.We built one from scratch and made it personal for every location.
We have been working with Mosquito Shield franchises across DFW and Atlanta for two seasons now, and the results speak for themselves. When we came in, their social presence was inconsistent and generic, leaning heavily on corporate-provided materials with little personality. The owners were not in the content. The posts were not timely. There was no real voice.
We changed that. Once a month we hold a two-hour filming session that produces custom, on-brand video content used across all the franchises we manage. The owners are in the content. The posts are trend-aware and published four times a week. Every franchise feels local, human, and real because it is.
That high-quality content has also become the foundation for high-performing Meta ads that have directly contributed to increased year-over-year sales.
SERVICES PROVIDED
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Social Media Management
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Video Production
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Monthly Filming Sessions
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4 Posts Per Week
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Meta Ad Content
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Shot List Development
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Multi-Location Management
LOCATIONS
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North Dallas
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Northwest Dallas
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East Dallas
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Frisco
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North DFW
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Atlanta
INDUSTRY
Pest Control Franchise
116k
AVG VIEWS PER MONTH PER FRANCHISE
4x
POSTS PER WEEK PER FRANCHISE
YOY
SALES INCREASE ACROSS LOCATIONS
01
THE MONTHLY FILMING DAY
THE PROCESS
Two hours of filming. One month of content. Six franchises covered.
Once a month we bring all of the franchise owners and technicians together for a two-hour filming session. Everything is planned in advance using a detailed shot list that maps out every piece of content for the month, from the trending skits to the promotional b-roll to the educational tips.
The content we capture in that session gets distributed across every franchise we manage. Each location feels individual because the owners are in it. But the production value and consistency stays the same across all of them.
02
THE CONTENT
THE REELS
Trendy skits. Educational tips. Brand storytelling. All of it planned before the camera turns on.
03
THE SHOT LIST
THE STRATEGY
Every piece of content planned before the camera turns on.
Before every filming session we build a detailed shot list that maps out the full month of content: who is in it, what type of content it is, what the hook is, and any notes for execution. Nothing is improvised. Everything has a purpose.
Content Type
Person
Inspo Link
Notes
Skit
Michelle
Make sure the "fake name" is Jenny
OUR APPROACH
One session. One month. Six locations all covered.
01
WE BUILD THE SHOT LIST
Every piece of content for the month is planned and mapped before anyone shows up to film. Hooks, formats, who is in it, and what it needs to say.
02
WE FILM IN TWO HOURS
One session per month. Efficient, high-energy, and focused. The owners and techs show up knowing exactly what they are doing and we capture everything we need.
03
WE EDIT & DISTRIBUTE
The footage gets edited into individual pieces of content then published four times a week across every franchise, each one personalized for that location.
04
WE REPURPOSE FOR ADS
The best performing organic content gets adapted into Meta ads that drive real leads. Good content does double duty when it is built right the first time.
WHAT WE DELIVER EVERY MONTH
01
MONTHLY SHOT LIST
A fully planned content strategy delivered before every filming session so everyone shows up prepared and nothing is wasted.
02
TWO-HOUR
FILM SESSION
One shoot that produces an entire month of content across trending skits, promotional b-roll, and educational reels.
03
4 POSTS PER WEEK
Consistent, platform-optimized publishing across all six franchise locations every single week of the season.
04
META AD CONTENT
High-performing content adapted for paid ads that have directly contributed to year-over-year sales growth across locations.